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Pizza Sales 2011

Top 10 Frozen Pizza Brands- Total category $3,134.0
(for the 52 weeks ending December 24, 2011)

Brands Dollar Sales (in millions) Unit sales (in millions)
DiGiorno $720.8 131.9
Private Label $330.8 128.8
Red Baron $267.8 68.4
Tombstone $233.0 63.6
Totino's Party Pizza $172.1 132.2
California Pizza Kitchen $140.7 27.7
Freshetta $135.2 25.4

Jack's Original

$127.7 44.6
Tony's $107.0 53.5
Stouffer's $80.0 28.3

Source:Snack Food & Wholesale Bakery, March 2012, p. 34
data obtained from SymphonyIRI, from Supmermarkets,
Dugstores and Mass Merchandisers excluding Wal-Mart

Top 10 Frozen Pizza Brands
(for the 52 weeks ending March 20, 2011)

Brands Dollar Sales (in millions) Unit sales (in millions)
DiGiorno $677.0 128.7
Private Label $294.2 118.5
Red Baron $288.5 77.6
Tombstone $252.2 71.8
Totino's $164.3 128.2
Freschetta $153.4 28.5
California Pizza Kitchen $139.7 27.5
Jack's Original $130.4 47.3
Tony's $125.7 65.4
Stouffer's $80.9 30.3

Source: Snack Food & Wholesale Bakery, June 2011, p. 62
data obtained from SymphonyIRI, from Supmermarkets,
Dugstores and Mass Merchandisers excluding Wal-Mart

Top10 Frozen Pizza Brands
(for the 52 weeks ending January 23, 2011)

Brands Dollar Sales (in millions) Unit Sales (In Millions)
DiGiorno $677.0 128.2
Private Label $294.8 118.6
Red Baron $286.1 76.9
Tombstone $257.9 73.5
Totino's Party Pizza $164.5 128.3
Freschetta $154.7 28.6
California Pizza Kitchen $146.0 28.8
Tony's $130.6 68.2
Jack's Original $130.0 47.3
Stouffer's $80.5 29.8

Source: Snack Food & Wholesale Baekry, March 2011, p. 32
data obtained from SymphonyIRI, from Supmermarkets,
Dugstores and Mass Merchandisers excluding Wal-Mart

 

Page last updated August 12, 2011