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Cookies 2011

Top 10 Cookie Brands
for the 52 weeks ending October 2, 2011
Total category sales - $4,730.2 (total may include suppliers not listed)

Supplier Dollar Sales Unit Sales (in millions)
Private Label $667.9 304.7
Nabisco Oreo $354.6 134.0
Nabisco Chips Ahoy! $347.5 137.2
Nabisco Oreo Double Stuf $155.0 51.7
Little Debbie $139.5 125.8
Lofthouse $138.1 41.5
Nabisco Newtons $108.5 45.7
Pepperidge Farm $97.1 32.9
Pepperidge Farm Milano $95.1 33.8
Little Debbie Nutty Bar $94.8 74.0

Source: Snack Food & Wholesale Bakery, December 2011, p. 24
Data obtained  from Symphony IRI  (excludes Wal-Mart)

Top 10 Cookie Suppliers
for the 52 weeks ending May 15, 2011
Total category sales - $4,162,459,000 (total may include suppliers not listed)

Supplier Dollar Sales Unit Sales
Kraft $1,503,288,000 547,853,600
Private Label $643,597,700 280,090,000
Keebler $398,609,400 145,956,400
Pepperidge Farm $283,092,400 92,134,430
McKee Food $233,139,900 141,477,700
Lofthouse $140,434,700 42,622,020
Murray $81,688,470 35,593,720
Traditional Baking $66,219,070 27,480,080
Kellogg $57,694,270 19,458,070
Bimbo $41,337,420 20,103,850

Source: Redbook 2011, p. 14
Data obtained  from Symphony IRI  (excludes Wal-Mart)

Top 10 Cookie Brands
for the 52 weeks ending May 15, 2011
Total category sales - $4,162,459,000 (total may include brands not listed)

Brand Name Dolalr Sales Unit Sales
Private Label $643,597,700 280,090,000
Nabisco Chips Ahoy $321,558,500 120,963,600
Nabisco Oreo $309,430,600 103,758,000
Nabisco Oreao Double Stuff $149,565,100 49,854,800
Lofthouse $136,580,500 41,428,030
Little Debbie $109,403,700 69,093,450
Pepperidge Farm $93,768,390 32,071,320
Pepperidge Farm Milano $90,993,830 31,999,830
Nabisco Newtons $87,351,970 28,061,000
Little Debbie Nutty Bar $77,331,860 47,412,580

Source: Redbook 2011, p. 14
Data obtained  from Symphony IRI  (excludes Wal-Mart)

Top Twenty Cookie Brands
for the weeek ending February 20, 2011
Total Cookie Sales (in millions) - $4,133.6

Brand / Vendor Dollar sales (in millions) Unit sales (in millions)
Private Label 644.9 280.8
Nabisco Chips Ahoy/Kraft Fodos, Inc 316.3 116.4
Nabisco Oreo/Kraft Foods Inc. 301.0 101.2
Nabisco Oreo Double Stuff/Kraft Foods 153.5 50.8
Lofthouse/Lofthouse Foods 134.8 38.0
Little Debbie/McKee Foods Corp. 111.0 70.3
Pepperidge Farm/Pepperidge Farm 95.3 32.6
Pepperidge Farm Milano/Pepperidge Farm 92.1 32.3
Nabisco Newtons/Kraft Foods, Inc. 86.3 27.1
Little Debbie Nutty Bar/McKee Foods Corp 76.6 47.0
Nabisco Nilla/Kraft Foods, Inc. 71.6 21.4
Nabisco Golden Oreo/Kraft Foods, Inc. 70.8 23.8
Voortman/Traditional Baking 62.4 24.8
Murray Sugar Free/Murray Biscuit Co. 52.7 18.7
Keebler Chips Deluxe/Keebler Co. 48.4 19.0
Nabisco Nutter Butter/Kraft Foods, Inc. 44.3 15.0
Keebler  Fudge Shoppe Fudge Stripes/ Keebler Co 37.4 15.3
Archway/Archway Cookie Co. 37.1 13.2
Nabisco Teddy Grahams/Kraft Foods, Inc. 31.5 12.0
Mother's/ Kellogg Co. 30.3 10.3

Source: Snack World, May 2011, p. 24
Data obtained  from InfoScan Reviews (excludes Wal-Mart)

Page last updated December 9, 2013


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