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Bagels 2011

Top 10 Suppliers of Fresh Bagels - Total category sales $618,025,200
(for the 52 weeks ending  May 15, 2011)

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
Bimbo $369,716,500 116,581,500
Private Label $76,833,360 36,800,240
Sara Lee $70,258,160 24,148,760
Pepperidge Farm $35,688,660 10,222,850
Flowers Food $10,010,130 4,021,741
Western Bagel $5,863,912 2,315,816
Maple Leaf $5,562,388 2,669,617
New York Bagel $5,458,072 2,104,938
Toufayan $4,011,297 2,194,040
Meyers $3,495,808 1,161,888

Source: Redbok 2011, p. 20
data obtained from SymphonyIRI Group
from scanner data from Supermarkets, Drugstores, and Mass Merchandisers (does not include Wal-Mart)

Top 10 Suppliers of Frozen Bagels
Total Bagel Sales - $45,244,950 (Includes brands not shown)

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
Pinnanacle Foods $17,892,170 10,583,400
Kraft $13,415,550 5,086,660
Private Label $6,325,059 4,157,733
Rays New York $4,371,970 1,482,868
Bagels Forever $2,040,167 1,749,798
Kinnikinnick $405,464 72,678
SJB Bagel Makers of Boston $322,441 107,157
Enjoy Life Foods $164,509 32,815
Against the Grain $109,756 13,681
Dakota $48,671 19,135

Source: Redbok 2011, p.
data obtained from SymphonyIRI Group
from scanner data from Supermarkets, Drugstores, and Mass Merchandisers (does not include Wal-Mart)

Last updated August 12, 2011


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