AIB Worldwide: Latin America
China          Japan
Europe, Middle East, & Africa


2011 Doughnut Trends

Top 10 Brands of Doughnuts
(for the 52 weeks ending  March 20, 2011)

Brand name Dollar Sales (in millions) Unit Sales (in millions)
Private label $119.5 52.8
Krispy Kreme $108.0 29.3
Hostess Donettes $106.2 55.1
Entenmanns $82.4 24.9
Entenmanns Softees $51.1 16.3
Little Debbie $33.1 21.2
Hostess Sweet Sixteen $19.3 9.1
Hostess $15.1 5.2
Blue Bird $15.0 9.9
Entenmanns Extreme Popems $13.7 4.1

Source:  Baking Management, May 2011, p. 6
data obtained from InfoScan Reviews, Informaiton Resources Inc.

Last updated July 29, 2011


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