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Bagels 2010

Top 10 Bagel/Bialys brands
(for the 52 weeks ending March 21, 2010 )

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
Thomas $275.1 86.8
Private Label $74.6 34.4
Sara Lee $66.5 22.2
Pepperidge Farm $20.0 5.6
Pepperidge Farm Mini $16.1 4.5
Thomas Bagel Thins $12.3 4.6
Nature's Own $10.3 4.0
Western Bagel $8.4 3.2
Bimbo Weight Watchers $8.3 2.1
Sara Lee Soft & Smooth $7.8 2.4

Source: Baking Managmenet, June 2010, p. 9

Total Bagel Sales - $585.0 (Includes brands not shown)

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
Thomas $288.5 91.5
Private Label $84.3 40.3
Sara Lee $70.0 22.9
Pepperidge Farm $21.9 6.1
Pepperidge Fram Mini $17.7 4.9
Nature's Own $10.5 4.1
Western Bagel $8.6 3.2
Bimbo Weight Watchers $8.6 2.2
Thomas Hearty $7.6 2.3
Sara Lee Soft & Smooth $7.2 2.2

Source: Snack Food & Wholesale Bakery 2010  (July 2010), p. 30
Statistics obtained from SymphonyIRI Groups
from scanner data from supermarkets only

Last updated July 13, 2010

 

 


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