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Top 5 Frozen Pizza Brands
(52 weeks ending December 26, 2004)
Category sales of Top 5  - $2,600.1  million

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
DiGiorno $501.3 98.2
Tombstone $284.7 84.3
Red Baron $239.4 74.2
Freschetta $189.2 37.5
Private Label $176.7 101.5

Source: Snack & Wholesale Bakery, February 2005, p. 12
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Mercandisers - excluding Wal-Mart

Top 5 Frozen Pizza Vendors
(52 weeks ending December 26, 2004)
Category sales of Top 5  - $2,600.1  million

Vendor Dollar Sales (in millions) Unit Sales (in millions)
Kraft Foods Inc. $844.4 193.6
Tony's Pizza Srvc. $711.7 215.8
General Mills $218.0 193.2
Private Label $176.7 101.5
Nestle USA Inc. $165.0 63.4

Source: Snack & Wholesale Bakery, February 2005, p. 13
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Mercandisers - excluding Wal-Mart

Top 10 Frozen Pizza Vendors
(52 weeks ending February 20, 2005)
Total category sales - $2,603.9

Vendor Dollar Sales (in millions) Unit Sales
Kraft Foods 856.1 196.4
Schwan's Consumer Brands of Northa America (formerly Tony's Pizza) 699.4 210.8
General Mills 216.0 192.0
Private Label 178.4 101.8
Nestle USA 170.4 65.9
Jack's Frozen Pizza 155.3 57.0
Aurora Foods 67.3 55.2
McCain Ellio's Foods 32.8 11.5
Home Run Inn 30.3 8.5
Bud's Pizza 29.2 12.8

Source: Baking & Snack, April 2005, p. 48
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Mercandisers - excluding Wal-Mart

Top 10 Frozen Pizza Brands
(52 weeks ending February 20, 2005)
Total category sales - $2,603.9

Brand Dollar Sales (in millions) Unit Sales
DiGiorno $515.6 101.6
Tombstone $282.3 83.8
Red Baron $234.4 71.5
Freschetta $184.4 36.4
Private label $178.4 101.8
Totino's Party Pizza $159.1 138.4
Tony's $151.5 58.4
Stouffer's $91.9 33.0
Jack's Original $91.0 34.8
Celeste Pizza For One $66.3 55.0

Source: Baking & Snack, April 2005, p. 50
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Mercandisers - excluding Wal-Mart

Top 10 Frozen Pizza Brands
(52 weeks ending April 17, 2005)
Further data for the Top 20 Frozen Pizza Brands and Vendors available at: http://www.bakery-net.com

Brands Dollar Sales (in millions) Unit Sales
DiGiorno $520,204,960 101,982,928
Tombstone $275,975,840 81,382,680
Red Baron $243,324,272 74,987,016
Freschetta $185,699,648 36,951,952
Private Label $180,704,304 102,465,384
Totino's Party Pizza $158,574,032 138,559,088
Tony's $148,966,992 56,962,000
Stouffer's $92,818,616 33,592,816
Jack's Original 90,775,728 34,728,524
Celeste Pizza for One 65,026,784 63,570,980

Source: Baking Management, June 2005, p. 18
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Mercandisers - excluding Wal-Mart


Top 10 Vendors of Frozen Pizza

(52 weeks ending April 17, 2005)
Total category sales - $2,622.0

Vendors Dollar Sales (in millions) Unit Sales (in millions)
Kraft Foods Inc. $859.1 195.4
Tony's Pizza Service $705.5 213.5
General Mills $214.7 192.0
Private Label $180.7 102.5
Nestlé USA, Inc. $176.9 68.8
Kraft/Jack's Frozen Pizza, Inc. $154.9 56.8
Aurora Foods, Inc. $66.4 53.8
McCain Ellio's Foods, Inc. $33.7 11.7
Home Run Inn $30.9 8.5
Bud's Pizza $29.6 8.5

Progressive Grocer,  July 1, 2005, p. 50
data obtained from Information Resources Inc.,
for Supermarkets - excluding Supercenters


Top 10 Frozen Pizza Brands

(52 weeks ending April 17, 2005)
Total category sales - $2,622.0

Brand Name Dollar Sales (in millions) Unit Sales (in millions)
Di Giorno $520.2 101.9
Tombstone $276.0 81.4
Red Baron $243.3 75.0
Freschetta $185.7 37.0
Private label $180.7 102.5
Totino's Party Pizza $158.6 138.6
Tony's $149.0 57.0
Stouffers $92.8 33.6
Jack's Original $90.8 34.7
Celeste Pizza For One $65.1 53.6

Progressive Grocer,  July 1, 2005, p. 50
data obtained from Information Resources Inc.,
for Supermarkets - excluding Supercenters

Top 10 Vendors of Frozen Pizza
(52 weeks ending September 4, 2005)

Brands Dollar Sales (in millions)
Kraft Foods Inc. $856,188,000
Tony's $692,885,500
General Mills $207,766,700
Nestle USA Inc. $185,810,100
Kraft/Jack's $148,080,500
Pinnacle Food Group $66,642,290
McCain Ellio's Foods Inc. $34,594,480
Home Run Inn $32,257,480
Bud's Pizza $28,310,350
Private Label $185,812,200

Milling & Baking News,  November 1, 2005, p. 28
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Merchadisers exluding Wal-Mart

Top 10 Brands of Frozen Pizza
(52 weeks ending September 4, 2005)

Brands Dollar Sales (in millions)
DiGiorno $512,172,300
Tombstone $270,169,100
Red Baron $255,672,800
Freschetta $171,957,300
Totino's Party Pizza $154,255,600
Tony's $141,908,300
Stouffers $92,191,350
Jack's Original $86,877,300
California Pizza Kitchen $67,830,640
Private Label $185,812,200

Milling & Baking News,  November 1, 2005, p. 30
data obtained from Information Resources Inc.,
for Supermarkets, Drugstores and Mass Merchadisers exluding Wal-Mart

Page last revised November 11, 2005


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